What is rūf?

Redd Urban Farms or rūf (pronounced "roof") as we like to call it, is a network of rooftop farms across the city that have been created with the intention of reducing the carbon footprint involved in bringing produce from farms to our plates. Why is this a problem we're trying to solve? Here are some of the reasons:

One-third of all food grown is wasted during transportation

There is no other industry on earth that, if run without subsidies, would tolerate losses of these staggering proportions! But intensive commercial farming is only possible where the cost of land is small or negligible and typically these are far outside cities where people live. This means that produce grown in these large farms need to be transported to wholesalers, then to retailers and finally to consumers who need to transport it home and about 33% of the produce is wasted in this process!

Urban Environments
Intensive farming is the single largest user of fresh water

Intensive farming is the single-largest user of fresh water

Intensive farming methods are heavily reliant on fresh water. The water once poured on top of the soil touches roots of plants once and seeps down and is lost. The cycle is repeated until the plant is ready to be harvested. The water is doing little else apart from being the medium for conveying nutrition and can be recycled easily, but that's not possible using intensive farming techniques.

Intensive farming isn't sustainable

The current practices of farming isn't sustainable simply because we can't keep tearing down such large tracts of forests, spending so much energy pumping water and pesticides and depend so much on fossil fuels to transport the produce. We really need to rethink our strategies for feeding ourselves before it's too late.

Intensive farming isn't sustainable
You may not be eating the most nutritious foods

You may not be eating the most nutritious foods

Intensive farming relies on transportation of the produce over long distances to cities. Not all varieties of vegetables can withstand the kind of abuse that occurs during transportation. Only varieties of vegetables that can withstand transportation are typically grown by farmers and this may mean that the produce we eat may not be the most nutritious.

Find farmers around you

Crop Shop

Use CropShop to find urban farmers around you and support better farming. If you're a farmer, you can list yourself so that others may pick up or buy your excess produce.

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Buy produce

We have a couple of farms set up in Indiranagar, Bangalore and keep producing vegetables. We will place them for purchase here everytime we have a harvest.



Spinach

₹20/250 gm bunch

This is spinach that is extremely good for you. It is cut within a few hours prior to delivery and comes in recycled paper packaging.

Genovese Basil

₹20/100 gm pack

This is the best Genovese basil we've grown til date! It is cut within a few hours prior to delivery and comes in recycled paper packaging.

Delivery

₹40 (within 1 KM)

Please buy this if you want your purchases delivered. We only deliver within 1 KM distance of our farm to keep our carbon footprint low.



Please note: We accept payments using major credit and debit cards, netbanking, many digital wallets and even BitCoin.

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What's New?

We're always doing something new at rūf. Keep up with what's going on
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Got a vacant rooftop? Collaborate!

Our effort has been to bring food production closer to the points of consumption. We want to collaborate with people who have access to vacant roof tops. If you're interested, get in touch with us and learn how we will turn your empty roof into a lush green farm! Take home a clean profit from under-utilised space while doing a beautiful thing for the world.

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