Start Date 1st Aug, 2017
Duration 3 weeks
Deliverables Brand Design
Asar is an organisation that is focused on bringing about social and environmental change in India. They were looking for a new brand design for their organisation and approached us to execute the idea. It was clear that they were rooted in India and it was important for them to retain this in the logo of their organisation.
We conducted interviews with the members of the organisation and understood the collective feeling they wanted to convey. Several interpretations of their ideas were proposed by three of our designers and a final logo that had its roots in Indian typography was selected. It was fun project and we loved the entire journey.