Start Date 11th February 2017
Duration 1 month
We were engaged with this client to develop branding of a desktop system that would enable the back-office workflows required to shepherd a loan application through until disbursements.
As a first step to branding, we examined the market space they were operating in and then developed different names for the company.
Once the decision was made to go with 'FinCity' the brand identity work ensued and the process we went through in order to arrive at the end result is illustrated below.