Start Date 15th Aug, 2017
Duration 3 weeks
Deliverables Brand Design
After having worked on their application design, Travel Centric Technology went through a rebranding exercise where they brought their main product HotelHub into the fore and repositioned the company as a product-first company as their product had better recognition than the company itself. Redd was called in to help with the branding excercise as we had developed a high comfort level between the companies already.
This project should have been quite a challenge as the client had already been through many rounds of logo designs and a number of avenues were blocked because of that. However, because we understood their industry well, we had a home-court advantage and presented core ideas that were solid right off the bat. The idea that the brand was finally built around was that of a link that appears time and again.