Client Vivriti Marketplace
Start Date 1st Sep, 2017
Duration 3 weeks
Deliverables Brand and website design
Vivriti Capital is an online financial marketplace where people and businesses can secure loans and other financial products. As a company, they want to address both types of target audience and the brand that we were designing needed to address them both.
We designed the brand so we can have multiple variations for each segment of the audience. It was important to make sure that any user seeing any of the brands will still remind a viewer of the main brand.