Client Pride Group
Start Date 30 Apr, 2013
Duration 3 years
Deliverables Marketing collateral design
Wilasa is a premium project developed by the Pride Group, Tanvi Holdings and the Grandhige family. The initial brand development was done by O&M but later on, the execution of the tasks was taken on by us. Our directive was to maintain the brand identity while developing all new marketing collateral that they needed in the future.
Our deliverables included everything from copy for the brochures to designing ads for billboards, magazines, newspapers, flyers and digital ads. A key innovation we are proud of was the development and implementation of a mechanism by which we could assess the efficacy of ads and then be able to intelligently deploy ads with high efficiency.