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Experience Design


Who We Are

We may have never met before, but you've already used something we've designed!

From designing your online purchases of furniture, jewellery and glasses, to creating digital systems that help you book hotel rooms, perform breast cancer scans or even trade steel, we’ve worked on it all. Urban Ladder, BlueStone, Lenskart, Cloudnine Hospitals and CaratLane are some of our clients that you may have heard of, but we’ve also worked with leaders and innovators in various other industries whose products and services you may have come to use.

Welcome to Redd, a user experience design agency based in Bangalore. We are a company that formed in April 2015 to address the design needs of tech-enabled start-ups. While they may offer a diverse set of products and services, they all share a singular trait —

they are all companies built by individuals who are passionate about what they do and who have poured their hearts into building things that people care about. Our goal has been to carry their vision forward, to make a meaningful impact on their business and to help them succeed. We do this by fiercely advocating for their users by designing superlative user experiences.

Our people represent some of the best minds in the industry and bring their wide range of experience of having worked with two-person developer-entrepreneur teams to large multi-national companies. Through it, we’ve learnt how to make small companies scale and large companies be nimble! And we can help you do it, too.

Company of the Year, 2017

We're thrilled to announce that Silicon India magazine, one of the premier magazines in India that writes about technology, has featured Redd in their 2017 year-end special edition as the company of the year in the user experience design category.

Read the Article Online View the PDF

Services we offer

From desktop websites to mobile apps, we have designed interfaces for almost every type of screen.

Our core strengths lie in user experience and user interface design. We consider it our responsibility to understand the business goals of the software and design it so it achieves them as best as it can. To do this, we take into consideration the target market, the platforms of delivery and the technological constraints and only then design the application that produces the best results.

Our clients include everyone from large companies like L&T Infotech, Lacoste, Reliance and Adobe to start-ups, whom we absolutely adore, like BlueStone.com, Urban Ladder, Knowlarity Communications and NoBroker among others.

Everything you need to launch the next big idea

At Redd, we provide branding services in order to allow you to launch your product or service at the earliest. We include packages that start with the very basics you need such as the name coining, tag line development, logo design and basic materials such as business cards and letterhead design.
We can of course take this much further and cover much more than just the basics and put together a full brand manual that will be useful when your company starts to build advertising materials, packaging or gets down to content marketing.

We also bring designs to life

Some clients prefer to deal with one agency to design and develop their software. We believe these are two disciplines that deserve enough attention on their own and agencies that offer both services tend not to be good at either. It's why we choose to remain a dedicated design agency.
But we recognise that clients want to see their software design come to life. The way we achieve this is by working with partners that who are as passionate about software as we are about design. We work with them to make sure that the design comes to life with the highest fidelity.

User experience doesn't end at the edge of the screen. It goes further into how the off-line operations couple with the online experience.

No matter how carefully we design and delight a customer who uses your app or website, their interaction with your delivery executives, customer service teams or other real-world agents within your company will have an equal impact on their experience with your company. This is why we offer service design as one of the core services that will not only examine your off-line operations but also help tailor them just as carefully as the online operations.

We have a lot of experience dealing with companies ranging from furniture and jewellery to fashion and finance and are well-versed with the operational dependencies the online interface has with the off-line world. We not only recommend best practices but also consult to engage the right technologies that will couple with the online world to deliver the very best overall experiences that your customers will love. Talk to us to know more.

One of the top 9 design studios in India

Dysco, a marketplace for designers, artists and musicians, embarked on a search for "great design - design that evokes emotion". This led to an inventory of nine of the most "interesting, unique and innovative branding and design agencies in India" that they've come across. And yes, Redd is on that list!

Read the Article

What sets us apart

We’re Business-Oriented

We've driven out the idea that design is subjective. Art is about expression, design isn't. We staunchly believe that if design doesn't help you meet your business objectives, it has failed and that's the only fair basis on which design can be measured.

We Love 1.0s

It's not every design company that can deal with a version 1.0 product. Most can come in to an existing project and tell you how to optimise it. It takes a whole different mindset to give shape to something when there is nothing to begin with.

We’re driven by data

Unless we are dealing with a version 1.0 product where no precedents exist, we are driven by what the data tells us. We analyse, we optimise and we innovate within the spaces defined by the data. We keep an open mind and are married to no idea. This is what makes our designs successful.

We Speak Code

We have a lot of experience in developing software over the years so we're coming into design with all that knowledge of the constraints and capabilities of each technology that we may use. So our ideas are practical and implementable to start with and don't involve compromise post the approval of a design.

We are flexible

We've worked with large teams where there were forty developers and we've worked with owner-developer start-ups as well. The challenges in each scenario are different and we understand how to work with both kinds just fine.

We love completed projects

We do what it takes to complete a project. We project accurate timelines, we communicate often to see that expectations on all sides are realistic, we work within constraints and find solutions within the sliver of space there just so projects don't fail.

Our Coverage

"Designing a user experience with a human element"

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"Motion Design is the SFX of UX Today"

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"How Good UX Can Overcome the Need for Customers to be Physically Present"

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"Artists draw one pic every day this month"

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"Why UX design is NOT an extension of graphic design"

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"Design meets software
UX, UI, motion graphics and iconography."

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"How To Use UX To Make Machine-Learning Systems More Effective"

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"How UX startup Redd makes biz impact by making functionality, not aesthetics, its focus"

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"Okay Google, where is my secretary?"

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"Superior UX"

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"In digital age, soul is in the design"

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"The Master Recreator"

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"App Designers Have a Ball on e-Shopping Fest"

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Our Portfolio

Please find below a partial list of the work we have done over the past few years. You will see projects we've done for various industries and for all sorts of devices. Call us for a deeper insight into any of the same.

What people are saying about our work

We worked with Redd to help us create an engaging mobile experience for our users. Sharan has a team that is highly skilled and creative; what stood out though, is the team’s ability to understand our business and craft a design logic specific to our market dynamics. Flexibility, transparency and time-bound delivery is what you get when you engage Redd. I'd highly recommend their services and look forward to crossing paths with them again.

Shashank Ananth, CEO, Metal Street

What people are saying about our work

Lenskart was looking to revamp the mobile platform and capitalise on the new user flow. We wanted Redd to go through all user profiles and share both UX and UI designs as per the findings. We have seen improvements in our mobile conversion post the implementation. This will now allow us to continue improving our mobile platforms.

Ramneek Khurana, Head of Operations, Lenskart

What people are saying about our work

Our work with Redd began with a visual overhaul but we extended our engagement with them subsequently as we saw the potential of their brand of UX design in increasing conversions on BlueStone. We saw a reduction in the drop-offs and saw an up-tick in conversions after implementing their design on our desktop and mobile websites.

Gaurav Singh Kushwaha, CEO, BlueStone.com

What people are saying about our work

For booking hotels, it is not easy to improve the process. However, with Redd we were able to achieve a paradigm shift in the user experience that will greatly benefit our customers.

Jay Virdee, CEO, HotelHub

What people are saying about our work

...You guys have been right there, helping out whatever and whenever needed these past few months. We are very appreciative of your assistance and we are looking forward to continuing to work together.

Sebastian Francis, Nageswara Reddy and Rana Pravin, Founders of The Wheel & Spoke Co.

What people are saying about our work

Beyond their obvious brilliance at design, Redd brings an understanding of your business and its needs - this makes the whole engagement a real pleasure.

Ramshreyas Rao, CEO, MyGram

What people are saying about our work

Sharan and Abhi have a fantastic sense of design and are very detail-oriented. They push the thinking of our product manager and engineers to the next level. Their style of marrying outstanding visual styling and well thought-through interaction design makes the UL website stand out in the e-commerce and home domains, not just in India, but across the world.

Rajiv Srivatsa, COO, UrbanLadder.com

What people are saying about our work

When I see some software I know instinctively that there's something wrong with it, but when I saw your design of the app, I knew immediately that it was done right.

Ambarish Gupta, CEO, Knowlarity

What people are saying about our work

Redd consists of extremely dedicated people that operate akin to an in-house team. With attention to detail and ability to understand business requirements quickly, their suggestions were very relevant and useful for us. Highly recommended for UI/UX work!

Gaurav Dhawan, Director, WealthApp

What people are saying about our work

...Unlike many design agencies that are not familiar with the nuts and bolts of technology, Redd is comfortable talking about platforms, development frameworks and more. I highly recommend Sharan and Redd!

Jyotsna Pattabiraman, CEO, Grow Fit

Our People

Our people have come to user experience design from different paths. Some came from software, some from graphic design and some even from chemical engineering. But all of us share a common desire to learn things, to fix things and to leave things in a better state than we found them in. We are Redd and we look good in black and white!
Sharan

Sharan

Founder and CEO

 
Abhilash

Abhilash

Senior Partner, Design

 
Shiva

Shiva

Operations Manager

 
Akshitha

Akshitha

Lead Experience Designer

 
Shana Singh

Shana

Experience Designer

 
Gnanaeshwar

Gnanaeshwar

Experience Designer

 
Kathrina

Kathrina

Senior Experience Designer

 
Nidhi

Nidhi

Experience Designer

 
Athul

Athul

Experience Designer

 
Ashwita

Ashwita

Lead Experience Designer

 
Anu

Anupama

Experience Designer

 
Priti

Priti

Senior Partner, Marketing

 

Our Thoughts

The Dawn of the U-Commerce Era
The Dawn of the U-Commerce Era
Sharan Grandigae | 10 Aug 2018
What is u-commerce? How is it different from omni-channel commerce? And how is it "a powerful framework of thinking used by the most influential UX designers today"? Read on to find out.
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Building for Beliefs
Building for Beliefs
Akshitha Praveen and Shana Singh | 15 Jun 2018
Should we design systems around people's beliefs and values? Should this be a point of concern for businesses today? These are some points argued in this blog article that our designers are thinking about. Read on to know if you should adopt some of these strategies into your business.
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The Art of Comics
The Art of Comics
Anupama Nalinakshan | 28 Mar 2018
In our first post that is solely about visual design, Anupama talks about how very informative the design of comics is on a very basic level and examines the tradition tracing it all the way back to the classical styles that form the basis of the modern art-form of comics.
Read More

Read All Articles

Design Misconception #34

"First comes functionality, then comes design"

That's one of the most common misconceptions people have about design. UX design isn't only concerned about the way software looks, that's only a part of the solution. Design speaks to how the software behaves as well. After all, no matter what colour you paint a badly built house, it won't make the person living in it any happier.


Let’s talk
Design Misconception #21

"Design isn't the first thing you do in a software start-up"

But it should be. If for no other reason than to reduce your costs during development. Iron out and clarify your ideas during the design stage and make your efforts in building your company count.


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Design Misconception #18

"All we have to do is reduce the number of clicks"

This is one of the most misleading of short-cuts to better design. There are few instances where this is a good rule to follow but people often take it too far. For instance, would you really want fewer clicks when deleting something?


Let’s talk
Design Misconception #64

"All the features need to be baked in before we release"

This is a common temptation for all entrepreneurs. This strategy is often adopted in order to have a feature that serves everyone. We believe in an iterative model of design that begins by addressing the core needs of a small group and becoming dominant in that and then expanding and adding on more features in an informed manner saving costs in design and development.


Let’s talk

Our Events

Augmenting Visual Interfaces using voice
Augmenting Visual Interfaces using voice
with Kumar Rangarajan and Ved Mathai from Slang Labs
When: 5 p.m., Friday, November 30, 2018
Where: Redd Experience Design, 1056, 1st Cross, 7th Main, HAL IInd Stage, Indiranagar, Bangalore - 560038
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Crafting Experiential Environments for Retail
Crafting Experiential Environments for Retail
with Jenny Andrews from Studio.J
When: 5 p.m., Friday, October 26, 2018
Where: Redd Experience Design, 1056, 1st Cross, 7th Main, HAL IInd Stage, Indiranagar, Bangalore - 560038
Building for Beliefs
Creating User Personas
with Kathrina Salam and Shana Singh
When: 5 p.m., Thursday, October 4, 2018
Where: Redd Experience Design, 1056, 1st Cross, 7th Main, HAL IInd Stage, Indiranagar, Bangalore - 560038
View Presentation

Our Events

Motion Design and UX
Motion Design and UX
with Gnaneshwar Srinivas and Akshitha Praveen
When: 5 p.m., Friday, September 28, 2018
Where: Redd Experience Design, 1056, 1st Cross, 7th Main, HAL IInd Stage, Indiranagar, Bangalore - 560038
View Presentation
Motion Design and UX
Creating User Personas
with Kathrina Salam and Shana Singh
When: 5 p.m., Friday, August 31, 2018
Where: Redd Experience Design, 1056, 1st Cross, 7th Main, HAL IInd Stage, Indiranagar, Bangalore - 560038

Contact Us

Email for General Enquiries

For Job Enquiries

For Internship Enquiries

Address
1056, 1st Cross, 7th Main, HAL IInd Stage, Indiranagar, Bangalore - 560 038


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